Chinese Studio S-Game: The Visionary Journey Behind Phantom Blade Zero

04/01/2025

A Chinese development studio, S-Game, has captured global attention with their upcoming title "Phantom Blade Zero," a samurai-inspired Soulslike game infused with Chinese cultural elements. Following the success of another major project, "Black Myth: Wukong," this studio's story has become a subject of fascination. Recently, CEO and Game Director Liang Qiwei, known online as Soulframe Liang, shared his journey with PC Gamer. After graduating from Yale with a master’s degree in architecture, Liang declined an offer from a New York-based company to return to China and establish his own independent gaming studio. His online moniker, Soulframe, emerged during high school due to the difficulty of pronouncing his name in English. This nickname, now trademarked in China, also coincidentally matches the name of a sequel to the sci-fi shooter "Warframe," leading to an unsuccessful attempt by another developer to purchase the rights.

The Intriguing Backstory of S-Game and Its Founder

In the vibrant world of game development, S-Game stands out not just for its innovative projects but also for the remarkable journey of its founder. In the bustling city of Guangzhou, amidst the golden hues of autumn, Liang Qiwei embarked on a path less traveled. Rejecting lucrative opportunities abroad, he returned to his homeland driven by a passion for storytelling through video games. During a candid interview, Liang revealed how his unique online identity, Soulframe, originated from his teenage years. Struggling with the pronunciation of his name in English, he crafted a pseudonym that resonated with fantasy and solidity. Over time, this nickname became synonymous with his work, prompting him to secure it legally in China. Interestingly, this decision led to a humorous encounter when developers from Digital Extremes attempted to acquire the trademark for their new game, only to be met with a jovial refusal from Liang.

From the perspective of a journalist observing this narrative, Liang Qiwei's journey serves as a powerful reminder of the importance of staying true to one's vision. In a rapidly evolving industry dominated by commercial interests, his commitment to authenticity and creativity is commendable. For aspiring developers and entrepreneurs, his story offers valuable lessons about the significance of protecting intellectual property and the courage required to follow one's dreams despite challenges. It underscores the idea that innovation often stems from personal experiences and passions, which can lead to groundbreaking creations in any field.